Niccy Hallifax is senior event director & producer with over 15 years of experience in delivering large scale, high profile public facing cultural events, exhibitions and projects with a strong emphasis on concept and message design solutions and commerciality. In this time she has produced theatrical and musical outside programmes, exhibitions and artistic festivals and events for some of the largest brands in the world. These have included activities requiring on occasions full TV crews as well as the incorporation of other media production crews and stakeholders. Whilst leading large live project teams, she has directed and produced world-class events and projects for the entertainment, film (premieres), music, art and design, architectural, Inc. cultural and sporting festivals, Olympic and Paralympic sport and marketing corporate sectors. Niccy is motivated by outstanding creative solutions that deliver programming and experiences against a strategic vision for a public diverse audience profile. I am also experienced in working with key individuals and institutions within the culture sector as well as marketing and PR teams to ensure the development of a visual brand is established and utilised across all the different platforms. These experiences have allowed her to forge strong, lasting and meaningful business understandings and relationships which mean she can forge a well balanced strategic experience for visitors that is both broad but considered in its execution. Niccy has a strong understanding of venue and public facing considerations as well as extensive experience in creating activities based in a broad base of the cultural sector, ensuring they are dynamic, creative and commercially viable.