Asa Bailey is a British born Writer Director, a published Author and Photographer. (2013) Asa directed Jackie Chan on location in Hong Kong in the Micro Feature “The Unbelievable”. Asa previously worked in advertising in London and New York. Asa is known for coining the term “viral advertising” and for his work exploring film entertainment and interactive media. In 2005 Asa won a BBC script writing competition giving him the chance to direct his first sketch for Comic Relief. Asa went on to become renowned for writing and directing viral videos, music videos and TV commercials.